E.L. Rothschild LLC Acquires a Majority Stake in Weather Central, LP

NEW YORK - (Business Wire) E.L. Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, today announced the signing of a definitive agreement to acquire a 70% interest in Weather Central, LP (www.wxc.com). The world's leading provider of interactive weather graphics and data services for television, web, and mobile, Weather Central's highly accurate and personalized forecasting offers businesses and consumers a truly unique suite of science-driven weather information products. The company will continue to operate under CEO and founder, Terry Kelly, as well as current management. Financial terms of the acquisition were not disclosed.


http://www.earthtimes.org/articles/press/stake-weather-central-lp%2C1635748.html

I have no idea how to interpret this move...beyond a potentially wise investment...but I WILL say that Lynn Forester de Rothschild is rather fetching for a reptilian overlord.